Holiday Inn Hotel & Suites Vancouver Downtown Signs on for Worldwide Brand Relaunch
Hotel First In Canada to Feature New Sign and Brand Standards
TORONTO (June 5, 2008) - The new Holiday Inn sign introduced in 2007 is making its way around the world. Today, the Holiday Inn Hotel & Suites Vancouver Downtown announces that it will be the property in which this green beacon of hospitality will make its Canadian debut.
The new sign is the seal of approval that this hotel exemplifies the standards of the $1 billion Holiday Inn brand relaunch program established to create a more contemporary brand image, increase quality and drive consistency. Holiday Inn Hotel & Suites Vancouver Downtown is the first in Canada and among the first hotels in the world to receive the sign.
"We have set an aggressive pace to relaunch our complete estate of nearly 3,200 hotels, 413,406 guest rooms and 11,000 signs by the end of 2010, "said Mark Snyder, Senior Vice President of Worldwide Brand Management for Holiday Inn. "And with the addition of Holiday Inn Hotel & Suites Vancouver Downtown we are off and running on our journey to make every Holiday Inn hotel as great as our best one."
Elements of the Holiday Inn brand relaunch include:
Redesigned Brand Signage
An evolution of the iconic script logo, energizing the signature color green and eliminating the current shield shape for a more refreshed and contemporary look.
Refreshed Guest Room
New bedding redefines the look and feel of each guest room with fresh, white triple-sheeting and pillows that come in two comfort levels: "soft" and "firm". An enhanced bathroom features an improved showerhead offering superior pressure, as well as a signature shower curtain with curved rod and new amenities to deliver a bath experience that feels fresh and contemporary.
A new signature arrival - including new lighting, landscaping and design features - creates an energized and branded sense of welcome that is universally recognizable. Customized music and scent selections engage guests in a complete sensory experience and a highly organized front desk promotes a more efficient and interactive
New Service Promise
A best-in-class service culture - "Stay Real"- further ensures that the team develops the behaviours and skills to best serve guests so they feel like individuals and not numbers. Genuine people delivering real service. Leading the charge, will be a newly created position at each hotel - the Guest Experience Champion.
"We look forward to offering our guests an enhanced stay experience with a new look and exceptional levels of customer service,"said Suzanne Allemeier, General Manager, Holiday Inn Hotel & Suites Vancouver Downtown. "And we are especially pleased to be the first in Canada to showcase these new Holiday Inn brand family hallmarks.
As part of the relaunch, the Holiday Inn Hotel & Suites Vancouver Downtown worked to repurpose the hotel's previous bedding and bath fixtures and to give back to the community. Holiday Inn Hotel & Suites Vancouver Downtown, was recently acknowledged by the Hotel Association of Canada for its support of the Union Gospel Mission and humanitarianism.
The 245-room hotel is within walking distance to Robson Street shopping, Stanley Park and the Vancouver Aquarium, and offers such business conveniences as 5100 square feet of dynamic meeting space. Other amenities include an indoor pool, sauna and gym.
Holiday Inn guestroom accommodations feature comfortable double, queen or king-sized beds and a sitting area with a lounge chair. For the business traveler, guestrooms provide a work desk and ergonomic chair, data ports, complimentary newspaper, and in-room check-out capabilities. High speed Internet access is also available.
The Holiday Inn Hotel & Suites Vancouver Downtown is managed by Atlific Hotels and is located at 1110 Howe Street. Telephone: 604-684-2151; www.holidayinnvancouverdowntown.com.
About Atlific Hotels:
Atlific Hotels is one of the fastest growing Canadian hotel management companies operating over 40 hotels in Canada with offices in Montreal, Toronto, Ottawa and Vancouver. Atlific Hotels has been managing well known Canadian hotels, resorts, and extended stay properties for 50 years. Atlific Hotels has built a reputation for best in business accounting reporting, exceptional sales and marketing programs and sound operational systems. Atlific Hotels' parent company, Ocean Properties, Ltd. operates over 100 hotels throughout the United States. Together they make up the fifth largest privately owned hotel management company in North America, operating independent hotels and resorts as well as internationally recognized hotel brands such as Marriott, Hilton, Westin and Holiday Inn. For more information please visit www.atlific.com.
About InterContinental Hotels Group:
InterContinental Hotels Group (IHG) [LON:IHG, NYSE:IHG (ADRs)] is one of the world's largest hotel groups by number of rooms. IHG owns, manages, leases or franchises, through various subsidiaries, almost 4,000 hotels and more than 590,000 guest rooms in nearly 100 countries and territories around the world The Group owns a portfolio of well recognised and respected hotel brands including InterContinental® Hotels & Resorts, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites® and Hotel Indigo®, and also manages the world's largest hotel loyalty programme, Priority Club® Rewards with over 37 million members worldwide.
IHG pioneered the travel industry's first collaborative response to environmental issues as founder of the International Hotels and Environment Initiative (IHEI). The environment and local communities remain at the heart of IHG's global corporate responsibility focus. We're the first major hotel group to have measured our environmental and carbon footprints and we're in the process of setting reduction targets.
With more than 1,600 hotels in its development pipeline, IHG needs to find around 150,000 people over the next few years to meet its global expansion plans.
InterContinental Hotels Group PLC is the group's holding company and is incorporated in Great Britain and registered in England and Wales.
IHG offers information and online reservations for all its hotel brands at www.ihg.com and information for the Priority Club Rewards programme at www.priorityclub.com. For the latest news from IHG, visit our online Press Office.